HGF ReFresh

Timeframe
Oct 2025 - now

A music festival that was managing band applications through scattered emails and spreadsheets. Chaos that made good bands slip through the cracks and left the festival team overwhelmed with manual work.

HGF Project Screenshot - Desktop
HGF Project Screenshot - Desktop
HGF Project Screenshot - Mobile

We went from drowning in band applications to having everything organized in one clean dashboard. The new application form looks professional and the whole system just works. Exactly what we needed.

Bojana Birač

Festival Co-ordinator

Our role:
Web design
UI/UX design
Web development
Copywriting
Form design & development
Database setup & integration
Tools we used:
Framer
Figma
Airtable
Deftform
The Approach

We built a custom application system with an extensive but UX-friendly form paired with a real-time Airtable dashboard. The challenge was creating a form complex enough to gather all needed information while keeping it simple enough that bands would actually complete it.

The Result

Transformed their application process from chaotic to organized. The festival team can now filter, review, and track every submission in real time while bands get a professional application experience that reflects the quality of the festival itself. Currently providing ongoing maintenance and updates.

George insisted on keeping the form simple despite the complex data — if bands got confused halfway through, they'd abandon it.

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